Market intelligence
Structured research into customers, competitors, demand, positioning and market opportunities.
Call for Client Partners 2026/27
Bring a real digital growth challenge to Trinity.
Work with a faculty-supervised postgraduate consultancy team from Trinity Business School on an integrated marketing project.
Applications may close early if the programme reaches capacity.
A serious applied consultancy partnership
This is not an informal student exercise. It is a structured, faculty-supervised client engagement built around a genuine business challenge.
The opportunity
Strengthen your organisation’s digital growth
The exact scope is agreed after selection and discovery. Projects normally combine paid media, social strategy, content development and search visibility around one clearly defined challenge.
Paid-media strategy
Coordinated channel, audience, keyword, targeting, budget and campaign planning.
Social and content
Platform roles, content themes, campaign concepts and practical recommendations.
SEO, GEO and AI search
Search visibility, technical discoverability, answer engines and content opportunities.
Campaign activity
Approved campaign builds, testing and optimisation where access, budget and tracking are ready.
Executive roadmap
A client-facing briefing with prioritised short- and medium-term actions.
One integrated project
Two disciplines.
One strategic direction.
The two modules combine around one commercial challenge, coordinated audiences and consistent messaging.
01
Digital Marketing Practice
- Google advertising and paid search
- SEO, GEO and AI-search visibility
- Landing-page and conversion readiness
- Campaign evaluation
02
Social Media Marketing
- Audience and consumer research
- Content and channel strategy
- Paid-social advertising
- Campaign concepts and creative development
The engagement
How the partnership works
A clear six-stage process from application to executive handover.
- 01
Application
Outline your challenge, offer, audiences, current activity and digital readiness.
- 02
Qualification
A short discussion confirms feasibility, readiness and likely project value.
- 03
Discovery
Meet your student consultancy team and begin structured research and diagnosis.
- 04
Strategy
Review an integrated proposal covering audiences, channels, KPIs and responsibilities.
- 05
Live activity
Where readiness allows, approved campaign activity may be launched and optimised.
- 06
Handover
Receive findings, campaign insight, recommendations and prioritised next actions.
Shared commitment
A co-investment partnership
The strongest outcomes come when the client partner and consultancy team both commit meaningfully to the engagement.
Trinity Business School contributes
A dedicated postgraduate team and structured methodology.
- Expertise across two integrated modules
- Faculty and practitioner supervision
- Research, strategy and campaign methods
- Executive briefing and final report
The client partner contributes
- One clearly defined commercial or marketing challenge
- A named decision-maker and timely approvals
- Approximately four to five formal meetings
- Secure access to relevant advertising and analytics platforms
- Appropriate creative, content and brand assets
- A minimum €500 plus VAT paid-media budget
- Access to or funding for an appropriate paid generative-AI tool
Media budgets are paid directly to advertising platforms. Personal passwords should never be shared.
A good fit?
Would your organisation be a strong client partner?
Selection is competitive. Strong applicants are ready to share context, make decisions and act on recommendations.
- A live, functioning website and a clearly defined offer
- An identifiable customer action such as an enquiry, booking or purchase
- A meaningful target audience and realistic business challenge
- An active or developing social-media presence
- A primary contact able to coordinate access, feedback and approvals
- Interest in paid media, search visibility and AI-search visibility
Key dates
From application to handover
Applications may close before 25 September 2026 if sufficient suitably qualified organisations are selected.
- Applications open
- Applications close
- Qualification and selection completed
- Onboarding and discovery begins
- Discovery, research and audit
- Strategy and campaign planning
- Live campaign activity where feasible
- Executive briefing and final handover
Questions
Frequently asked questions
Everything you need to decide whether the partnership is right for your organisation.
When does the programme run?
October 2026 to April 2027, with discovery beginning in autumn and campaign activity taking place primarily during February and March 2027.
How many students work with each organisation?
Normally four to six MSc Digital Marketing Strategy students work with each selected client partner.
Is campaign implementation guaranteed?
No. Live activity depends on budget, platform access, tracking, creative assets, technical readiness and client approvals.
What financial commitment is required?
Client partners must be prepared to provide a minimum paid-media budget of €500 plus VAT, paid directly to the relevant advertising platforms.
Does the programme include web development?
No. Students may audit websites, landing pages, SEO, conversion readiness and tracking, but they are not engaged as web developers.
Are commercial results guaranteed?
No. The programme provides structured diagnosis, campaign learning and evidence-led recommendations. It cannot guarantee sales, leads or rankings.
Applications are now open
Bring a real challenge.
Commit to the process.
Gain a dedicated postgraduate team, integrated campaign experience and a prioritised digital growth roadmap.